Is it a little confusing? Were you expecting freeborboleta and all of the sudden you got 259 West? It’s not a mistake! This change has been coming for a long, long time!
Why The Name Change
As I just mentioned this change has been coming for a long time. I started feeling the itch to change the name of my blog and business around December 2015, almost 2 years ago.
Truth is, Freeborboleta was never meant to be anything more than a diary type blog. I never meant to go into business with that name, it just happened to be the name by blog had when I started my design business.
At first, it was fine but after a while I realized it’s not the best name for a business. It’s hard to write and pronounce. It’s hard to remember. When people asked what I meant, I stumbled, telling them the (embarrassing) story of how it’s always been my screen name and so when I created a blog in 2011, I just kind of went with it. I wanted something more, something better for this space.
But every time I thought about changing names, I froze. So much work, just so it’s “easier”. And I could never come up with anything I liked, truly liked, so freeborboleta stayed.
Then this summer, after all the changes in my personal life, it felt like it was time. But more than that, I also wanted to hone in and change the focus of this space so I knew I had to do it.
Behind The Name
So why 259 West? For a while I debated going with the current trend of changing my blog and business name to simply my name. However, I didn’t do that for a couple of reasons but the main one is security.
I didn’t feel okay fully advertising my name on the internet because my husband is in the military and we currently live abroad. Given that I run a business, if someone really wants to find my full name, they can. However, I didn’t want to just hand it out. I wanted to keep some sense of security, even if it’s all in my head.
Beyond that, I wanted my name to mean something, even if just to me.
259 is the house number of the home I grew up in. The first 15 years of my life I lived, loved, laughed, cried, in 259. It will always signify home for me in one way or another.
West comes from two places. 259 was in a “west” street – specifically, West Central Park Avenue (and no, not The Central Park, I wish! haha). Also, whenever I picture where my family and I will end up after the Army adventure is over, I think Western Washington state. 6 years ago the Pacific North West stole my heart and hasn’t let go. So in some ways, I always feel “West” is home.
I’m sure there’s some psychology paper to write about me making my new blog and business name so full of the “home” meaning haha
Above I mentioned wanting to hone in and change the focus of this space. This is all true, and in fact, it has already been happening.
Truth is, I have fallen out of love with this little online space of mine. It felt used and abused, it felt not mine. I have fallen victim to all the (well-meaning) advice out there about blogs needing to be hyper-focused. This led me to only blogging about blogging or WordPress. But how can I tell you how to blog if I’m not well… blogging?
So here I am, throwing the proverbial chains off and going back to a lifestyle blogging style. If you peruse my latest posts, you’ll se that has already happen and will only continue. I want to write a blog I’d want to read. That hasn’t been happening in the last few years but it will happen from now on. I will still share blogging, WordPress, and design tips, but in between I’ll share book reviews, printables, crafts, and other lifestyle posts. Posts I love to write and share even if they don’t “bring me clients”. Life is too short not to do what we love.
I hope you love the new site as much as I do and that you’ll stick around for every thing that’s coming!