It’s been a while since I shared recent work around these parts, and to be honest, it’s because this year has been nice and slow. Between Ben’s birth and the move to Germany, I’ve had fewer projects than in previous years. However, I am thrilled to be finally sharing this project!
If you’ve been around here for awhile, then you might remember I worked with Dina back at the end of 2015 to create branding and blog design for her lifestyle blog. It was so much fun working with her so I was super excited when she reached out again about working together on branding for her new brand.
The Brand Transition
Dina mentioned in her email she would be transitioning to a new brand name and purpose, which is why she was looking for a new logo.
She explained she’d be leaving her old blog deigns and moving towards a YouTube based brand and was ready to focus on that in this coming year, after welcoming her own little one.
So with that being said, we got started on the moodboard process. Dina described her new brand as modern, clean, and feminine. She knew she wanted more feminine colors than her previous brand and overall something that spoke to women – her target audience.
The Final Brand
I love, love the way this brand came together based on our inspiration and the direction Dina wishes to go. The main logo includes a play on a camera shutter, since Dina is a photography lover.
The color combination for her brand makes it dynamic and fun!
One of the main things Dina wanted out this branding process was a cohesiveness across the board for her new brand.
Given that the brand focus is primarily online, we ensured this by creating social media banners that give her brand that cohesive look without being repetitive either.
Kind Words From Dina
Working with Fran is an insanely easy process! She listened to everything I said and was willing to do revisions at the 11th hour. She has a very fun process of helping to get to know you are a blogger, vlogger or design person. I love the work she produces and she always makes beautiful clean designs for me. I’m always impressed with her work and her professionalism!