I kind of feel like I start a lot of my design reveal posts saying this but I’m genuinely so gosh darn excited to share this one with you! Over the last few months Jessica and I have been working on a rebrand of her blog Jessica Lynn Writes. I have been following Jessica for quite sometime – years! – and I honestly did a little dance when her email came through!
As we got ready to start her project, I got even more excited when she told me the full scope of the project – this wouldn’t just be a new design, this would a full rebrand into more of a website to showcase her work as a freelance writer.
Jessica described her desired look as –
- Personable (inviting, friendly, comforting)
- Refreshing (real, honest, breath of fresh air)
- Inspiring (new point of view, comforting point of view, new recipe, new outlook)
I knew from the on-set that pink will have to included, which kind of scared because pink can be really tricky to work with – it’s really easy to go overboard girly. However, I balanced that off by adding a darker wine color and the teal. We nailed down this vibe during the moodboard process and I absolutely love how it all translated in the final design.
As I mentioned in the beginning, this was more than just a new blog design. It was a full rebrand and repositioning. This meant the addition the home page as well as a couple really fun pages – the Travel and Writing pages.
Constructing these pages took me out of my web development comfort zone and I loved it. Each of these pages had a few goals – ease of use for the audience, compilation of works, easy to update. The last one was the one that really challenged me.
It’s always way easier to code something for right now than it is to code thinking of the future. However, Jessica needed to be able to easily update these pages are she writes new freelance pieces or shares more about her travels. We accomplished this by using Advanced Custom Fields which add (you guessed it) custom fields to these pages editor so Jessica can easily go in there and edit things when needed.