SEO – Search Engine Optimization. Bloggers’ best friend and biggest enemy. Best friend because it can bring constant traffic and pageviews. Biggest enemy because it seems like a world all on its own with a whole set of rules and specialized language.
There’s innumerable amount of resources to learn, understand, and implement SEO. These resources are aimed at everyone from beginners to experts. SEO seems really hard (and it can be) but the basics of it, once you really get down to it, aren’t that hard.
Yet, I always see bloggers gripping about SEO, shaking their virtual fists in the air.
They have the plugins, they have optimized, they’ve done it all – so what’s the problem?
SEO IS A LONG TERM STRATEGY
The number one thing bloggers and creatives need to understand about SEO is that it won’t necessarily give you immediate results. SEO is a long term strategy. Think of it as farming – you put down your seeds now but you won’t see the full effects of your efforts until months from now.
This isn’t to say some posts won’t jump to the top of search results right away – it can happen but by-and-large, results come later.
For example, 6 months ago I completely re-did the SEO on some of my top posts. I saw some results that same week, however, it is now – months later – that I’m seeing the full results.
Last month I only blogged 3 times – and it could be very easily argued that my posts weren’t that good.
And yet. Last month was my best month as far as traffic and pageviews goes.
All the SEO effort I put in months ago! My two largest referrers are Pinterest and Search Engines (Google, Bing, Yahoo). And I know all my SEO work has helped my Pinterest (arguably a search engine) traffic as well as my Google juice.
So if you’ve been working on your SEO but aren’t seeing the immediate results you hoped for, don’t fret. Keep at it day by day, then check again in a few months, and see the fruits of your labor!
What can you do to boost your SEO?
- Use headlines correctly within your posts. Read this truly wonderful post by Ashley from Nose Graze regarding how to properly use headlines (h1, h2, h3, etc) within your posts.
- Optimized your images. I have a whole post on optimizing your images!
- Write longer posts – it was long been studied and established that longer posts (at least 500 – 800 words, preferably 1500 – 2000 words) do much, much better in search results.
- Post consistently – websites with continuously new content do better than abandoned websites. Struggling? Read my tips for consistent blogging.
- Make sure you’re setting your meta descriptions and have an SEO friendly title
- Link to other websites and to posts in your archive from within your post – kiiiind of like I’ve been doing in this whole section
I know how frustrating it can be not to see immediate results, however, if you follow the steps above and then do a little research to take things a little deeper, with some time, you are sure to see results!