I am so excited to have Krista on the blog today! Over the last year I’ve been extremely lucky to meet some truly wonderful people online and becoming friends with them – Krista is one of the nicest, smartest people you’ll meet. So be sure to check out her blog!
Social media is a crucial part of growing a strong blog following. It’s a great way to generate traffic, build meaningful relationships, and spread your content to a wider audience.
However, I see many bloggers that don’t have a strong connection between their blogs and social media accounts. I don’t think it’s because these people don’t care, but rather that they’re not sure how to go about creating those connections.
Today we’ll go over 5 easy ways to optimize your blog for social media growth.
Easy-To-Find Social Follow Buttons
One of the most important (and easy!) things you can do to increase your social media following is to make it super easy to follow you.
When people land on your blog and want to connect with you, make sure they don’t have to look too hard for links. If you have a sidebar your social follow buttons should be on of the first things you include.
I love how Fran has her social follow buttons right underneath her quick bio.
If you don’t have a sidebar your social media links should be in your footer. That’s the second place your readers will look. And if you do have them in your sidebar, put them in your footer as well. If readers make it as far as your footer it’s likely that they just got done reading some great content. Make it easy for them to ensure that they don’t miss anything new!
We all love it when others share our posts for us, right? Our content is getting in front of a new audience and we don’t have to do any extra work!
The trick is that you have to make it super simple to do. Don’t make your audience open other tabs or search for a way to share your posts. In all likeliness, they just won’t do it.
I use four methods to make sharing my posts super easy:
- SumoMe – I use the SumoMe plugin to get branded social share icons that float down the page as my readers scroll. The best part is that you can change the color, shape, size, and location of these buttons! Note: I choose not to include these on my site’s mobile version to keep it clean and easy to use.
- Click-to-tweet images – I love including custom click-to-tweet images within my posts. You can either use the Better Click To Tweet plugin to have images made for you, or you can create a template in Photoshop or Canva and create your own links.
- Highlight And Share plugin – This plugin is useful when someone is already preparing to share your posts. When they highlight your text an option to share on Twitter or Facebook will pop up. So while it isn’t actively encouraging sharing it’s sure making it a bit easier for your readers who discover it!
- Jetpack social share – If you have the Jetpack plugin (which you should if you’re on WordPress!) you can enable social share buttons at the bottom of each post by going to Jetpack -> Settings -> Sharing -> Configure.
You certainly don’t need to use all these methods, but take a look around your blog posts and be sure that someone who wanted to share could do so easily.
Links On Your Contact Page
Your contact page is a great place to include certain social media links. If you’re quicker to respond to someone if they send you a tweet or Facebook message, let them know! It’s a great way to make yourself more accessible while slowly increasing your following.
Another great reason to include them there is that, according to my stats, people tend to browse your Contact page even if they don’t plan to reach out to you. So those quicker ways to contact you can also serve as a simple call-to-action for those who are just poking around!
Create Pinnable Images (Not Just Your Post Photos)
We all know the importance of including long, pinnable images for each of our blog posts, right? If you don’t, check out this post from Fran!
May I just add that Pinterest quickly became my #1 traffic referrer once I gave it a little bit of attention, so I’ve been looking for ways to boost my game even more.
In addition to including pinnable images for your blog posts you can create them for things like webinars, free courses, workbooks, and your paid products! Sending people straight to an opt-in page from a pin is a great option, but you can also link your pin to a related blog post that then link to your sales page.
The last way to increase your blog’s social media following isn’t exactly a blog optimization. You could call it more of an effort optimization, but it does relate back to your blog.
Being active on at least one social media platform will work wonders for your following. To start, choose the platform that your ideal audience is most active on and get to work. Interact with your audience, post frequently, and keep all of your information up to date.
As you become more comfortable you can add additional platforms.
For example, I started with Twitter. I knew nothing about Twitter when I started my blog so I focused on that. I learned what to post, the best ways to interact with others, how to gain followers, and what ways I could automate my posts.
Once I got comfortable I moved on to Pinterest. While there isn’t much room for social interaction on Pinterest, it’s a great way to grow your blog following through social media without a ton of work.
Now that I’m comfortable with Pinterest and have a fairly hands-off strategy I’ve been adding Instagram and Facebook.
Choose the platform that will be the best for you and start socializing!
How Can You Optimize Your Blog For Social Media?
Which of these changes can you implement on your blog to grow your following and increase shares? Start with one that seems easy and then move on to the others. Let us know what changes you’ll make in the comments!
And if you want to get a quick start on adding a focused, high-converting, and profitable strategy to your blog grab my free 8-page workbook!
Krista is a blog strategist and WordPress developer who helps female creatives elevate their business, increase conversions, and boost engagement through crafting strategic blogs. She uses personalized, goal-driven strategies to set her clients apart from the competition and highlight their unique offerings. Learn more over on her blog!