One question that I see pop-up on blogging forums and groups in all shapes and forms is this – how often should I publish a blog post? / What is the ideal number of blog posts to write in a week / month?
When people ask this question they are usually hoping for a magic number – That perfect number which will make their blog explode into awesome without killing them in the process.
Spoiler Alert: There is no such thing as a magic number – at least not one that would apply to all bloggers.
The real answer isn’t a number. Simply put, you should be blogging as often as you can create high quality content.
hgoeghwodhsfgaaarrrrrgggghhhh – say the what, now? Frustrating answer, I know but let’s break this down, shall we?
High Quality Content
I’m going a little backwards, but it’ll make sense in a minute. Pinky promise.
Truth is before we can come up with your magic number, we need to define what “High Quality Content” means because your magic number depends on how often you can create high quality content.
This term gets thrown around a lot but what on Earth qualifies as high quality content? High quality content is relatable and valuable to your audience.
First and foremost you want to write content that is relevant that your ideal audience. For example, if you are a calligrapher that wants to side-hustle by selling e-books and teaching workshops on learning how to write calligraphy, your content should focus on best techniques, how to choose the right nib, and on different styles of calligraphy. Notice how the focus is always on the reader and on creating content that fills a need they have.
Secondly, your content should provide your audience with value. This value is what brings people to your blog but most importantly, it’s why people stay on your blog. Valuable posts falls under one of three categories – educational, inspirational, or entertaining.
Most blogs nowadays fall under the education category so that’s what I will focus on. In order to provide your audience with value, you teach them something and do so with specific, in-depth details. For example, you could write a blog post about your latest Disney World vacation and be all “look at all we did!”. But that doesn’t serve your audience – or appeal to anyone outside your family, really. A valuable educational post takes that experience, a Disney World vacation, and turns it into something the audience can use. You could break down the most little kid friendly restaurants and attractions, you can talk about how to plan a Disney World vacation when you have two kids with a large age gap, etc.
That being said, the top-notch valuable posts are actually a combination of all three cateogries. You can have the most unique, useful knowledge to pass onto your audience, but if it’s boring? People will click out. So make your posts engaging by using your own unique voice, sprinkling your personality through out, and adding your own unique perspective in order to make them entertaining. But take a step further by calling your audience to action and inspire them to put the knowledge you’re giving them to use.
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As Often As You Can
By all measures, posting content every day is ideal. Why? The answer is pretty straight forward – the more you blog, the more traffic you’ll see, the faster your blog will grow. At some point people will actually come to blog just to see what’s new.
However, one of the biggest mistakes you can make is blogging on Tuesday because you always blog on Tuesday, so you “need” to post something. Instead ask yourself, how often can you write a high quality blog post? Once a week? Twice a week? This is your magic number.
Some of the things you need to keep in mind when coming up with your ideal posting schedule –
- How long does it take you to write and edit a blog post ranging 500-1000+ words?
- If you take your own photos, how much time do you need to budget from photoshoot to editing?
- How much time do you need to budget for graphic creation?
- How much time do you need to budget for video creation?
A lot more goes into publishing a blog post than simply writing some words down! Currently my posting schedule is right around twice a week. However, if I was a craft or recipe blogger, that would be down to 1-2 times per week simple because of all the time involved in taking and editing high quality photos. Truth is, you should expect to spend several hours, days even, creating just one blog post.
Your magic number – the one you (and so many other bloggers) are searching for when reaching out in forums and groups – can only be determined by you. Your readers deserve your best work, so decide how often you can post without sacrificing quality and build your content calendar based on this determination.
If you can write high quality content every day, then do that. But don’t feel an ounce of “less of a blogger” if your number is one or twice a week. Quality over quantity, friends. Always.
Photo Credit – It’s Pink Pot