So you wrote an awesome blog post, you went through the pre-publish check list (checking it twice), you published your post… and now you’re done. Think again, my friend, think again. The saying might go, build it and they will come. But in blogging it’s more like, built it, promote the crap out of it, and then they will come.
But where, oh where, should you promote your content? Fret not, I have 6 ways you can promote your blog posts – with some strategies for you on just how to do that.
1. Social Media
This first one should be obvious as it stands to be the most accessible and easy to use promotion tool at your disposal. However, it bears mentioning in this post, if for not other reason than to quickly go through just how to promote your blog using social media.
If you have an active following on there, make sure each and every single one of your posts hits Twitter. Since Twitter is a fast moving platform, it is recommended you share your posts on there at least 3x day – morning, afternoon, evening. My #1 recommendation on here is to make sure you’re using images as you share your posts, since those tend to better than those tweets without a photo. Additionally, make sure you continue to share your posts in the coming days – I make sure to share a post on the second day at least twice and then once more on the third day
You can easily take care of all of this by making use of a scheduling tool such as CoSchedule, which will schedule your posts straight from your WordPress dashboard, Buffer or Hootsuite.
Lastly, make sure you’re continuously sharing posts from your archive, either by using a sharing plugin like Revive Old Post if on WordPress, or using Buffer or Hootsuite and scheduling those shares manually when on Blogger or Squarespace.
Pinterest is the bomb dot com when it comes to blog promotion. One of the wonderful things about Pinterest is the long shelf-life each pin gets. On publishing day, make sure you’re pinning your post to the appropriate board as well as any group board you might be part of.
In the last months, I’ve been taking advantage of Facebook groups for promoting much more than my blog’s Facebook page. Truth is, my Facebook posts were rarely seen by anyone so Facebook groups brought me a much better return on (time) investment. I’m part of various blogger groups, some of which have daily promotion threads, others have weekly share days that I make sure to take advantage of.
Some blogging groups you can join –
- Grow Your Blog
- Pinterest Promotion for Bloggers
- Blogging Boost
- Inspired Bloggers Network
- Learn to Blog
- The Blog Loft
That being said, I’ve been revamping my Facebook page efforts with some pretty good results and hope to share some of this in the coming weeks – so stay tuned! My one advice on this front is to manually share your posts to Facebook, instead of using a scheduler because Facebook penalizes anything that comes from places such as CoSchedule, Buffer, or Hootsuite so it’s less likely your followers will see it.
2. Your Email List
While I am a firm believer that your newsletter content should be centered around exclusive + original content, there’s nothing wrong with throwing some links within your newsletter – after all people signed up to hear from you because they liked your content!
You can do this in two ways. First, you can link to related posts within the body of your newsletter exclusive content. Second you can add a “Recent Posts” to the bottom of your newsletter. Two ladies that do a great job of this in their newsletters are Lisa from Elembee and Lauren from Elle & Company.
The wonderful thing about utilizing your newsletter this way is that first, you’re still providing value to your subscribers (no promote, promote megaphone!) and these are people that are 100% interested in your content so pageviews are sure to come!
3. Bookmarking Websites
By far one of the most underutilize strategies by most bloggers – myself included. Most of these websites have an upvote / downvote system for the content that is submitted. The three most used sites are Digg, StumbleUpon and Reddit. I haven’t used Digg or Reddit for my blog promotion, but I have used StumbleUpon in the past and I did see a fair share of visitors from there so it’s definitely worth the effort.
Additionally, while niche-specific, the Gawker universe provides great exposure on their sites – FoodGawker, CraftGawker, DwellGawker, StyleGawker, and WeddingGawker. When my blog was still a lifestyle blog, I used to submit posts to them and saw great results!
4. Guest Posting
Often overlooked, linking to relevant posts from your archives in a guest post is a great way to promote your blog. It’s not spammy, as long as the posts you are linking to are relevant. The fact is you can, and should use these opportunities to promote your content to a new audience in hopes that they will become readers of your blog.
As you plan and write guest posts, start mentally (or actually) going through your archives and seeing what posts you have already written that match up with the guest post. The key is to make sure you are only linking to relevant, high quality content that will make this new audience fall in love with your content.
5. Link RoundUps
Tons of blog hold link rounds ups (also called link parties) on a weekly or monthly basis. Some of them are themed around a specific niche like recipes + crafts, blogging tips, etc.
They work more or less this way – the blogger holds a link round up, you can then add the link to blog post(s) in the post, people visit your blog! The best round ups are those that in the next week (or month) then feature “The Best Of” – if you’re writing high quality content (which I know you are), there are good chances you’ll get featured, bringing you even more traffic.
These can be a little hard to find at first – my best advice is to visit some “big” blogs in your niche and check their archives for the last month and see if there’s a link-up blog post! The SITS Girls hold a weekly one every Saturday and the best part is that they’re not themed – so anything goes!
6. Tag / Email Those Mentioned In Your Post
Does your post mention a product, brand or another blogger? Let them know! You can do this in one of two ways – first, you can write them a short, friendly email introducing yourself and your blog, provide a link to the post you mentioned them in! Second, you can simply tag them on Twitter (or Facebook) and they’ll get the notification.
I know I’m always thrilled when I’m mentioned on someone else’s blog post and make it a point to read it, comment, and then share it with my audience. We could say I’m naive or a nice person but I’ve seen this play out often enough on Twitter to know it works. For example, a while back I wrote a post about Google Analytics, I tagged them on Twitter and their official Twitter account actually retweet my tweet! Boom. Just don’t be icky and request or pressure that they share it.
Before Grabbing The Megaphone
Truth is, there’s plenty of opportunities to promote that content you worked so dang hard on but before grabbing the megaphone and going into full-on PROMOTION MODE, ask yourself these two questions –
- How often are you sharing other peoples’ content compared to your own?
- How can you provide value to/in a community before trying to leverage it for personal gain?
Just shoving links into people’s faces is the worst thing you can do!