Yup. Another Pinterest Post. Seriously though. When I say I love Pinterest and how much it has helped me grow my blog – I am not joking. One of the things that has helped me the most when building traffic from Pinterest has been optimizing my profile – the better the profile, the more followers, the more repins, the more my blog grows. So let’s talk about your Pinterest profile and getting it into tip-top shape.
Convert to Business Account
If you aren’t making use of Pinterest’s business account – stop, drop, and roll into the business accounts goodness. It only takes a couple of minutes and the benefits as absolutely worth it. With a business account you can verify your site, access Pinterest Analytics, and Rich Pins.
Pinterest Analytics allow you to see everything from how many people are repining your images, what is being pinned from your site, to the demographics of who is pinning your pins.
Rich Pins are pins that contain some extra information, automatically added by Pinterest. This extra information includes things like your blog’s favicon, the meta description, and recipe ingredients if you’re a food blogger. (Already have a Business Account but no Rich Pins? I’ve got your back with this tutorial on Setting Up Rich Pins for Blogger + WordPress)
Complete Your Pinterest Profile
What would a guide to optimizing your Pinterest profile without telling you actually complete the dang thing, amirite?
Profile Photo: Make sure to put your pretty face on there for that’s what people will associate with your brand / blog.
Name: Include both your personal name and your blog’s / brand name. Some people are more likely to recognize your personal name first, while others will recognize your blog names. Some might not even make the connection unless they see both – so include both!
Description: What do you do? What’s your thing? Make sure to let us know right here. You can use the same formula as for Twitter. What you do, who you help, with a sprinkle of personality at the end.
Link: Be sure to add a link to your blog and to verify it. This will let people know your profile and link are legit – no spam accounts here!
Twitter: Make sure to link your Pinterest account to your Twitter account. This will drive new Pinterest followers to your Twitter account. However, beware of sending your pins to Twitter. Nothing screams “unfollow me on Twitter!” like 20 “So-And-So just pinned ….” Tweets.
Erika Madden from Olyvia.co has a tip-top profile if you’re wanting an example. Let’s go through the list – Profile photo? Checked. Name? Checked. Keyword rich description with a sprinkle of personality? Checked. Link to her blog? Checked. Twitter link? Checked.
What about Facebook, you might ask? While Pinterest does allow you to connect your profile to Facebook, it only lets you connect to your personal Facebook profile, not pages. So I’d leave it off for now unless you want random people friending you on there.
Have On-Brand Boards
Your boards are a reflection of your blog’s brand, therefore you should have boards that your ideal readers are going to love and crave. Additionally, think of how a reader of your blog might use your boards.
If you’re a lifestyle blogger, having one “Recipes” board is fine but if you’re a food blogger you should have multiple boards – “Appetizers”, “Main Dish – Chicken”, “Slow Cooker Recipes”, “Chocolate Desserts”, eeetttttccc.
Use Keywords in Your Boards’ Names + Descriptions
Don’t get too clever with the names of you boards. You want people to find them when searching Pinterest – and the truth is Pinterest is a lot more like a search engine than a regular ol’ social media platform.
Naming your recipes boards “Yummy In My Tummy” isn’t search friendly, whereas, “Recipes” or “Food and Drink” is. Name your boards using words and phrases people might actually use when searching.
The same goes for your boards’ descriptions. Add keyword rich descriptions, such as “Kill your sweet tooth craving with this sweet and delicious chocolate dessert recipes!”. Last but not least, make sure you are assigning your boards to the right category. This will help in searches and to be included in Pinterest’s Interests.
Move ‘em board around
You want people to know what your blog’s brand is all about in all of 2.5 seconds – the best way to do that? By arranging your boards according to your main topics! Your most important, on-brand board should be first and so forth.
For example, my very first board is “Blogging Topics” because that’s my main topic. It’s followed by “Branding”, “Web Design”, “Graphic Design”, etc. Not-on-brand boards, should either be at the very, very bottom of your profile or secret.
If you are a blogger that does a lot of seasonal-based content (fall crafts, summer backyard party recipes, back to school, etc), make sure you are moving your boards around to fit the season. A blogger that does this very well is Chelsea from Two Twenty One. In fact, she’s already thinking ahead and has her Christmas boards right on top. I know this seems premature in October but avid crafters are already crafting for Christmas – and that’s her ideal audience, so she’s right on.
Choose what you pin and repin very carefully. Not only should the content be on brand and high quality, but the images should be beautiful high quality images. Once again, your profile is a reflection of your brand, so pinning / repinning less-than images? No bueno.
Choose images that are a good reflection of your blog’s brand. If your blog’s brand is cheerful and colorful, then you should be pinning bright, cheerful, and colorful images. If your blog is minimalist, then your pins should match that vibe. Maintain your visual consistency!
… But In Volume
That being said, don’t let this stop you from pinning altogether. The best, fastest way to gain followers on Pinterest and grow your account is to pin – A LOT. At a bare minimum you should be pinning 15-20 things daily. If you want to exponentially grow your Pinterest? Pin 50-100 things daily. These numbers include both content from your blog and content from other blogs – the general rule of thumb is at least 1/5 of what you’re pinning, should be from your blog (new + from your archives).
Sound overwhelming? Try a scheduling tool such as Tailwind or BoardBooster (the one I use!).
Bonus: Create Beautiful Images for Your Blog
Nothing will drive traffic to your blog like creating beautiful images for your posts so other people can pin them and share them with their followers.
Go here for a full Guide on Creating Pinterest Worthy Graphics.
Need more help kickstarting your Pinterest?
I know, 100% what is like to know more traffic should be coming to your blog from Pinterest, yet nothing works. If this post helped you, then my free Pinterest email course will help you as well! This free course is 5 days long and will help you lay a strong foundation for a wining Pinterest strategy to grow your blog.