Social media is a super powerful tool for bloggers and entrepreneurs alike. But blunders happen. A lot. Below are five mistakes I see people making all. the. time. If you want to succeed in social media – avoid making these five mistakes. And if you’re making them? Read on to learn how to fix them!
Doing too much all at once
Ah yes! You must be on Twitter! And Pinterest because Pinterest is the best, right? And Facebook! Even though it kind of sucks and everyone hates it, you HAVE to be on Facebook. And don’t forget Instagram! Gotta share them pretty pictures! Oh man, and how could I forget Google Plus! And the list goes on and on and on. LinkedIn, Periscope, SnapChat, etc… Exhausting, right?
What if I told you, you don’t have to be on all social media platforms? In fact, it’s better if you’re not. Why? Because ain’t no one got time to be on all of those different sites at once, so what happens? One gets neglected, barely used and it’s a hot mess. Do you really want people to see that hot mess? Would you follow a hot mess? Probably not.
FIX IT: Instead try focusing on the top 3 social media platforms your audience uses. Where does your traffic comes from the most? (Google Analytics -> Referrals -> ….). They’re your biggest return on investment, the ones your audience already uses and loves so concentrate on those.
Same Message Across The Board
Maybe you think that sending out the same exact message to ALL platforms works out okay? Well… Not so much. Each platform works in a distinct format and the audience in each platforms expects the message to come in a certain way.
FIX IT: Tailor your message to each platform. For example, Twitter is all about quick updates, horizontal images, and using hashtags. Share link posts here. But Instagram? Totally different. Links don’t work on Instagram and it’s much more visually driven with square images. Pinterest might also be image driven but the images must be vertical – each image is linked to a source but hashtag? A waste. Facebook on the other hand wants you to keep things in-platform so while links work, those posts do not do as well. Videos though? The bomb dot com.
Stop using social media as one big billboard where it’s all promote, promote, promote! Don’t just do social, be social. Nothing says “DON’T FOLLOW ME!” as a profile that’s all promotion, no interaction.
FIX IT: Take time each day to reply to messages, mentions, comments. We all have busy lives even, and sometimes specially, your followers so if people are taking time out of their day to interact with you the least you can do is interact back. Make a connection with people – after all that’s what social media is all about, being social.
Asking (begging!) for follow back
You know those people, they follow you and all of 3 seconds later you get a canned message. “Hey! Great profile! So nice to follow you! Would love for your to follow back!” Or even worse, because exactly zero thought goes into this – “Follow for follow!” How many times have you actually, without guilt or begrudging it, have you followed someone that sent you one of those? Exactly.
FIX IT: Stop the guilt trip, stop the begging. It comes off as super spammy and icky. Just be your awesome self. If you’re taking time to do #3 and you’re making connections and being genuine in your interactions, the follow backs will happen on their own
Wait, who are you?!
It happens all the time. I get a new follower and I’m not sure who they are – I go to their profile and see a vague bio, no link to a website, and some hard-to-make-out picture. I think to myself “Okay.. cool” and move on. Then a month or two later as I interact with this person, it dawns on me “OH! They’re so and so from that one blog!” and I immediately follow. Except, I could’ve followed you a long time ago, had you made it easy for me to tell who you were!
FIX IT: Use the same picture – or really similar, as in from the same photoshoot pictures or branded pictures – across all platforms. Use your name and mention what you do in your bio. And pretty please, link to your website! Pretty much every single social media platforms allows for a website link somewhere in the profile – list it!
IMAGE FROM – Barn Images