Last week we talked about finding out who’s pinning your posts and to what boards – but ever wonder which pins bring the most traffic to your blog? Google Analytics makes it super easy to find out!
Check Pinterest Traffic with Google Analytics
Open up your Google Analytics and to go to Acquisitions -> Referrals. This will show you the list of websites that refer your blog. These are websites that link to your site in some way or another giving you traffic. This can be another blogger linking to a post of yours that they liked, joining a linkup, or shares on social media. Look for Pinterest.com and click on it.
This will bring a second page full of the URLs that refer to your website that start with Pinterest.com/ – these are the links to the pins that bring you most traffic.
You’ll notice in the second image, the first link that shows up for me in the month of May is “/”, this is Pinterest.com/ – or the Pinterest home page / home feed. This means people clicked on a link directly onto my blog while checking their Pinterest feed, they didn’t “open” the pin, as it were. So this row? Not very helpful.
However, all the other rows will link to direct pins. The links by themselves aren’t all that helpful since the URLs are not descriptive. However, you can see the various pin by clicking the “Open new tab” icon next to the link.
Why do you want to check this?
Well, just like with last week’s post, there’s always the curiosity factor. However, there’s another few reasons you’d want to check this!
- Gather Information – This can become your best friend when trying to come up with posts ideas. This gives you insight into what is making people click onto your blog. Don’t know what to blog about next? See what’s brought traffic to your blog previously and tap further into those ideas, expand a post or write a related post!
- Blogging Karma – Yup, not going to shut up about this. Blogging karma is real and what best way to spread the love than to actually thank people for sharing your posts? Especially to those that have brought you lots and lots of traffic? Spread the love around, friends, spread the love.
- Higher Exposure – Want to increase the exposure a little bit more? Make that pin even more popular by repinning it onto one of your own boards (if it’s not already one of your own pins). This will increase the pin’s popularity and will show up higher on searches, etc. AND it will refresh your own follower’s memory of that post!
Take Google Analytics Further
As you can imagine this also works for other websites on your referral list! See a spike in traffic from a specific website like thesitsgirls.com or maybe goodhousekeeping.com – this happened to me last year when they shared my spring flower wreath. At first I was at lost as to what they had shared that was bringing all this traffic – Google Analytics Referral page.
Further Reading – Google Analytics Basics for Bloggers
Need more help kickstarting your Pinterest?
I know, 100% what is like to know more traffic should be coming to your blog from Pinterest, yet nothing works. If this post helped you, then my free Pinterest email course will help you as well! This free course is 5 days long and will help you lay a strong foundation for a wining Pinterest strategy to grow your blog.