Media kits are one of those big, important things within the blogging world. BUT I’ve found not all bloggers can’t tell you what a media kit is, much less why you need one. They just know that you need one and that’s that. So, today we’ll tackle media kits – what is a media kit + why you need one, what to include in one, plus some inspiration!
What is a media kit and do I need one?
A media kit is a document you can give potential sponsors and advertisers so they can get to know you and your blog, it can be anywhere from one page to multiple pages long – I’ve seen some as long as 5 pages!
If you’re into blogging for the fun of it, feel free to navigate away from post right now. However, if you are considering, or think you might perhaps one day monetize your blog, keep on reading. Generally speaking, a media kit outlines the basics about your blog – name, url, statistics, opportunities – and gives potential sponsors and advertisers an opportunity to get a feel for you and your blog, and whether or not you’d be a good match.
Ok, what do I need to include in my media kit?
Intro / Short Bio
First and foremost, you’ll need a quick introduction to you and your blog. This should be the very first thing on your media kit. You can pull the best portions of your about page or write a whole new introduction. The important thing here is to make it count – it’s your hello + handshake, your first impression.
This is one of those kind of boring, daunting but oh, so important tasks. Pull up your analytics (if you haven’t set up Google Analytics yet, get on it!) and set the timeframe to show your last three months. You’ll need to pull out that good ol’ calculator (just kidding, open up the app on your phone) and find out the averages for all the following stats
- Unique Visitors
If you have space you’ll also want to include information regarding your top traffic sources and readers demographics – such as age range, gender breakdown, location, etc.
Further Reading – Google Analytics Basics for Bloggers
Social Media Stats
Social media influence has become more and more important in recent years. Include your 3-4 best performing social media channels, but if you have space, include more! The key here is to highlight your reach so, if you have a social media channel that is “lacking”, that probably wouldn’t look too good so leave it out.
Have you worked with brands or advertisers before? This is where you get to brag! Include logos if you have space (and permission!), otherwise simple list the companies you’ve worked with. If you’ve worked with a lot of brands (get it girl!), make sure to keep it to those more visible or bigger brands.
List of Services
Here’s where you lay out the nitty gritty for potential sponsors or advertisers. List out your services – sidebar ads, sponsor posts, brand ambassadorships, giveaways, social media promotions, product reviews, etc and your rates! You don’t need to include every single service I listed, list those you’re interested in – or maybe you have an awesome partnership idea not included above? List that baby up!
As you can see a media kit is a lot of text so break, break it up baby! At the very, very least you should include graphics that convey your branding, such as your logo as well as your photo. You can also include images from your posts that you feel help convey the feel of your blog – if you have a food blog, include some of those awesome food photos you have!
This should come as a no-brainer but I see it missing so much, I HAD to include it. Make sure you include your contact information on there! Email + Blog Address are bare minimums. You do want people to be able to get in touch with you once they realize you and their brand will be an awesome match, right? 😉
Last, but not least
Once you’ve gather up ’em resources and put your media kit together, make sure you convert it to PDF and have it handy to send on email but also list it on your blog – in your about page or advertising / sponsor page if you have one.
Need some inspiration?
Jen from the Blog Maven has an excellent post stocked full of media kit examples – 20 of them! Pinterest is obviously an excellent source for inspiration, as well!